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A painful and transformed Guangdong “intelligence”: investing 400 billion development machines for substitution

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A painful and transformed Guangdong “intelligence”: investing 400 billion development machines for substitution

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[Abstract]:
Inthetideofmachinesubstitution,GuangzhouCNCEquipmentCo.,Ltd.(hereinafterreferredtoas“GuangzhouCNC”)isfacedwithaunique“growthtrouble”:theproductionofmorethan500industrialrobotsperyearisinshortsupply,an

In the tide of machine substitution, Guangzhou CNC Equipment Co., Ltd. (hereinafter referred to as “Guangzhou CNC”) is faced with a unique “growth trouble”: the production of more than 500 industrial robots per year is in short supply, and the capacity expansion has become The most anxious thing.

“There is a temporary factory that can be used by the end of 2015. It’s great.” Song Jian, a CNC engineer in Guangzhou, lamented the reporter of Time Weekly.

As one of the top three domestic robot manufacturers and one of Guangdong's equipment manufacturing leaders, Guangzhou CNC has experienced the transition period from Guangdong's manufacturing to “intelligence” in recent years.

In Guangdong, an advanced equipment manufacturing industry belt spanning the “six cities and one district” on the west bank of the Pearl River is taking shape. By 2017, an output value of 1.3 trillion yuan of advanced equipment manufacturing will be formed.

In February 2015, the “Opinions on Accelerating the Development of Advanced Equipment Manufacturing Industry” issued by the Guangdong Provincial Office was officially released, which proposed “focus on the West Bank of the Pearl River (including Zhuhai, Foshan, Zhongshan, Jiangmen, Yangjiang, Zhaoqing and Shunde). Equipment manufacturing industry belt."

The Ministry of Industry and Information Technology also expressed a clear expectation for Guangdong. "We hope that Guangdong Province will take the initiative to assume the historical responsibility of building a strong country in equipment manufacturing, make full use of the existing industrial base and advantages, and make the industrial belt of the advanced equipment manufacturing industry in the west bank of the Pearl River a leading domestic and internationally competitive production area." Minister Miao Wei said at the meeting in August 2014 that the Ministry of Industry and Information Technology will strengthen communication and cooperation with Guangdong Province in various aspects, and support the integration of the industrial belt construction on the west bank of the Pearl River into the national “13th Five-Year Plan” and related industries. development plan.

At a meeting held a few days ago, Hu Chunhua, secretary of the Guangdong Provincial Party Committee, stressed that it is necessary to concentrate strength and resources to develop the advanced equipment manufacturing industry belt in the west bank of the Pearl River, and strive to double the output value of advanced equipment manufacturing industry in five years or so, and create an output value of 20,000. About 100 million yuan of advanced equipment manufacturing industry belt, strive to seize the commanding heights of the industry, and strive to enlarge and strengthen a number of equipment manufacturing industry clusters that can reflect the level of industrialization in Guangdong and have influence and competitiveness in the country.

Guangdong has been in the process of transformation and upgrading and keeping pace with the pace of global industry 4.0.

Substitution of the Pearl River Delta industry chain

As China's demographic dividends gradually disappear, the rising labor costs have prompted the "machine substitution" trend to start in the developed coastal manufacturing areas, and as the world factory Pearl River Delta, it is the production and use of industrial robots. Workers such as porters, welders, and sprayers are rapidly being replaced by "robots."

Bi Yalei, secretary general of the Shenzhen Robotics Association, said that the annual growth rate of industrial robots in the Pearl River Delta has reached 30%, and some industries have reached 60%.

Li Jun, sales director of Fushi Industrial Robotics Co., Ltd., which produces industrial robots, has experienced a busy 2014. "In the New Year, companies have taken the initiative to inquire and book products. This year's intentions list is nearly 30% more than the same period last year."

The demand for small businesses has increased significantly. A chip manufacturer can replace more than 10 assembly line workers with a device that sells for less than 300,000 and has a lifespan of 5-7 years.

In Guangzhou, Shenzhen, Shunde and other places, a large number of robot manufacturing enterprises came into being. From 2010 before the "send people do not" to 2013 customers took the initiative to find the door, the robot industry from the cold to "warm spring" came, only experienced less than 4 years.

But technology and branding are always the threshold that robot manufacturers who are just starting out must cross. At present, China's robot market is still dominated by foreign brands, 80%-90% of the card parts need to be imported, and most of the robot companies are more customized according to customer needs. Not only do large customers who are pursuing quality and precision are easily taken away by foreign capital, but the model of purchasing parts is still making the robot manufacturing still at a level where the technical content and profit level are not enough.

Therefore, Guangzhou NC chose to carry out free technology research and development. In the past few years, from the original competition, Gree’s order was lost at the last minute because of the strict quality of the enterprise. Nowadays, after the process improvement, many large companies and more demanding companies , have accepted a wide range of programs, "Shanghai GM's robots we have to provide", Song Jian is quite proud.

The development of the Pearl River Delta robot industry is clearly among the best in the country. In 2013, the sales volume of robots in the Pearl River Delta region exceeded 5,000 units, an increase of 128.5% over 2012. The growth rate was more than twice the growth rate of industrial robots in the entire Chinese mainland in 2013, and sales exceeded 1 billion yuan.

Various localities have also proposed their own plans and introduced support policies. Guangzhou proposes to build two or three industrial robot industrial parks by 2020, forming a cluster of intelligent equipment industry exceeding 100 billion yuan; in 2013, the output value of the robot and automation industry in Shenzhen exceeded 20 billion yuan, and it is proposed to use robots and wearable devices. Focus on building a first-class intelligent equipment industry base in China; Dongguan will strive to achieve an industrial output value of 35 billion yuan for industrial robots in 2016, reaching 70 billion yuan by 2020. It is expected that the market of industrial robots in the Pearl River Delta region will continue to grow at a rate of more than 30% in the next three years. Since 2013, Guangzhou, Foshan, Zhongshan, Dongguan and other places have successively issued policies to promote “machine substitution”.

Pain and transformation: 400 billion investment

With the development of leading industries in the reform and opening up areas, Guangdong's equipment manufacturing industry is an old industrial base dominated by major equipment in Liaoning, Sichuan, Hubei and Shandong.

Guangdong's equipment manufacturing is always a supporting industry, providing them with equipment and parts. Singing for many years, the Guangdong equipment manufacturing industry has led the way in relying on imports and technology.

Therefore, it is not prominent in precision and critical infrastructure components, and it is not experienced enough in the design and manufacture of major complete equipment and solutions, and insufficient investment in research and development. There are very few large companies and large groups with independent intellectual property rights, outstanding main business and strong core competitiveness. The parts industry is weak, and the supporting services are not developed. There is no industrial chain with host manufacturing as the core and extension. The gradual development of the Guangdong economy and the rapid changes in the global economy have caused this "two-headed" structure to expose many problems.

Most equipment manufacturing companies can only engage in low-value-added product manufacturing, processing, rework and other manufacturing fields. They are at the low end of the global value chain division. Low profit and high substitution make them quite precarious. The rapid development of manufacturing in the three northeastern provinces and other places also formed competition.

In 2008, the impact of the international financial crisis directly reduced the demand in foreign markets, and the time has to be changed.

In 2009, the Guangdong Provincial Government passed the “Guangdong Province Equipment Manufacturing Industry Adjustment and Revitalization Plan”. In 2011, Guangdong decided to invest 400 billion yuan in the “Twelfth Five-Year Plan” period to transform and upgrade the equipment manufacturing industry.

In March 2012, the State Council officially approved the Gaolan Port Economic Zone as a national economic and technological development zone. As the most important platform and engine for Zhuhai's industrial development, the Gaolan Port Economic Zone has introduced a number of leading projects and initially formed marine engineering equipment. Manufacturing, clean energy, fine chemicals are the leading, and the port logistics industry is supporting the new “three plus one” industry.

Years of hard work and unanimous demands from both sides of government and enterprises have changed the industry.

By 2013, the total output value of the above-mentioned equipment manufacturing industry in the five cities and one district of the Pearl River, namely Zhuhai, Foshan, Zhongshan, Jiangmen, Yangjiang and Shunde District, was 818.39 billion yuan, accounting for 2.5% of the province, with an added value of 176.87 billion yuan. The province is 19.2%.

In 2014, the added value of equipment manufacturing enterprises above designated size in Guangdong Province was 540.5 billion, accounting for 21.1% of the total industrial output of the province; the output value of the above-scale equipment manufacturing industry in the west bank of the Pearl River reached 872.5 billion yuan, accounting for about one-third of the province's total. Good foundation and conditions. The province's industrial technology transformation investment increased from 54.8 billion yuan in 2005 to 155.77 billion yuan in 2013, an average annual increase of 13.9%.

Taking Shunde as an example, as a global home appliance manufacturing base, Shunde District has built a complete industrial chain of equipment manufacturing industry with intelligent equipment and industrial automation as its core.

"Despite the shrinking market, Weideli's orders did not fall back." He Peiyu, chairman of the Shunde Lunjia Woodworking Machinery Chamber of Commerce and chairman of Guangdong Weideli Machinery Industry Co., Ltd., said that after the 2008 international gold crisis, Widley We have invested a lot of manpower and resources to develop intelligent woodworking machinery production equipment. After years of exploration, 18 intelligent CNC devices have been successfully developed. The sales of the company has increased from 60 million yuan in 2008 to about 100 million yuan in 2013, with an annual growth rate of more than 20%.

In the past few years, Shunde manufacturing companies, represented by Midea and Granny, have set off a wave of application of industrial automation smart devices, reducing dependence on labor and improving product quality.

In 2014, although the international macroeconomic situation was not optimistic, the output value of Shunde equipment manufacturing industry still exceeded 52.67 billion yuan, an increase of 11.1%.

Not only Shunde, the entire West Bank of the Pearl River hopes to seize the highlands. China's first fully composite turboprop business jet with its own intellectual property rights, "Neighboring AG300" has been successfully developed and tested by AVIC Tongfei Huanan Co., Ltd.; Guotong's new generation CRH6 intercity EMU is also in Guangdong CSR rail transportation equipment industry. The base was off the assembly line and mass production; the prototype of Zhongshan Mingyang Wind Power 5 -6 MW fan was also off the assembly line.

According to statistics, the market share and influence of Guangdong's traditional superior equipment products in the domestic market are steadily increasing. Among them, the domestic market share of ceramic machinery, plastic machinery, woodworking machinery and other special equipment products ranked first. The domestic market share of special packaging equipment such as printing and packaging machinery, glass machinery and pressure machinery has also exceeded 20%.

The development of equipment manufacturing industry agglomeration has achieved initial success. In addition to the already formed Zhuhai aviation equipment and other equipment manufacturing industrial bases with certain influence in the same country, as well as the first Jiangmen rail transit equipment industrial base planned and constructed in accordance with the whole industrial chain, the National Torch Program Foshan Precision Manufacturing, Foshan Four state-level equipment manufacturing bases, such as automated machinery and equipment, Zhongshan (Linhai) equipment manufacturing industry and Zhongshan Elevator Characteristic Industrial Base, have also been settled. At the same time, Shun Delun teaches woodworking machinery, Chencun pressure machinery, Daliang plastic machinery, Ronggui mold and other professional towns with distinctive industrial characteristics.

In 2012-2014, Guangzhou CNC has only tripled its marketing staff. In addition to quality and technology, brand building and sales channel construction has also become an important direction. The word-of-mouth and market influence accumulated over the past three years have also enabled the broad-based number to have rapid development confidence. "To seize the market in this wave of machine substitution." Song Jian said.

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